ABOUT

Design is my core, with versatility as part of my craft—from pixels to strategy, I connect the dots.

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I am a Web and Graphic Designer for almost 15 years now, 7 years as a Graphic Designer for most of the digital and print categories, 5 years as a Web Designer where we created landing pages and product and packaging mock ups for B2B, B2C and Informational websites, and 3 years as an Email Design Executive in an Email Service Provider firm where we create and update email templates that increase Client sales and visibility through email opens, clicks and contact interactions. 

Throughout my years in the graphic design industry, I have learned that true success as a designer does not come from mastering a single skill alone, but from becoming an effective generalist. It means knowing a little about many things, and strategically stacking complementary skills such as email marketing, copywriting, web design, coding, and research.

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I make it a point to surround myself with seasoned experts, constantly learning from them to expand my capabilities. I hold myself to the highest standards, demanding excellence in every project I take on. My goal is not to confine myself to one area of expertise, but to develop a well-rounded understanding of all aspects of the business. This enables me to deliver work that is not only creative but also aligned with the broader objectives and quality benchmarks of every project.